Monitor (SFM) is the product of one man's passion for stylish people world-wide who wear their clothes with a certain flair that makes them stand out from the crowd. It is a unique free online resource that combines the immediacy of a blog with the search facility of a trend forecasting website.
It is aimed at all fashion enthusiasts: whether you need to keep an eye on the way people wear clothes for professional reasons or you are a dedicated follower of fashion. Anyone who seeks inspiration and a connection with similarly minded people – Street Fashion Monitor welcomes you all.
SFM keeps the pulse on European fashion capitals (London, Milan, Paris) and chic cities outside the fashion epicentre (Istanbul, Rome, Lisbon). It also throws in surprise visits to destinations outside the style scout’s radar because style no longer has boundaries. Most importantly, it does so on a regular seasonal basis: that way not only can you track fashion shifts as and when they occur unposed on the street but you also get a comparative map of how people wear clothes.
Street Fashion Monitor is not just dedicated to the "street style" that offers directional cues (though, of course, these dressers are well represented) but also the high street and high end of fashion where the majority of folk get their clothes from. It is a real insight into what people do once they purchase the garments to make them their own. You will find un-posed photographs that encapsulate the interaction between people, clothes and locations, thus echoing Gaultier's maxim that the best way to capture the essence of clothes is in movement.
SFM's easy to use yet sophisticated photo search facility with a variety of options enables you to find what interests you most whilst having fun in the process.
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